Tag: branding

How did Hipsters Become a Brand?

It’s funny how hipsters can be simultaneously objects of ridicule and desire, associated with the new and hip, and also with the most absurd form of consumerism. Have you ever wondered why do we call them hipsters? The earliest known...

/ October 25, 2016

Are Causes Becoming a Lost Cause for Marketers?

  One of the hottest topics in marketing in recent years has been the effectiveness of brand purpose and corporate social responsibility (CSR) on sales. Although there is strong evidence that consumers do prefer to spend money on goods and...

/ September 29, 2016
thats-our-name

Do You Know Who Are Brand Ambassadors?

It has never been easier to promote your brand than it is today. The internet is the world of possibilities, but it is sometimes hard for people online to know what is real and what just another digital hoax is....

/ July 19, 2016
brands

Brand 101: The Beginners Guide to Branding

As the time goes by, it is becoming increasingly hard to have any kind of serious business-related conversation without mentioning the word “brand.” As a matter of fact, you will probably hear it a lot more times than price, customer...

/ December 21, 2015