Tag: branding
Corporate gifts your coworkers, employees and clients will actually love
Are you looking to foster a closer relationship with your team or win over the lasting loyalty of new and existing clients? If you are, then corporate gifts will be a perfect idea. Let’s be honest: we all like presents,...
9 Digital Marketing Strategies That Offer Value To Customers
Digital marketing has become a necessity of today. Irrespective of your business or industry’s size, digital marketing is the best way to grow and develop. Customers are the backbone of any business as they are vital for increasing revenue and...
A Step-by-Step Guide to Creating a Powerful Brand Identity
Since the modern business environment is becoming oversaturated with each passing day, every aspiring business needs to find a way to stand out from that crowd. It’s no longer enough to simply brand your business and hope for the best....
12 Marketing Strategies Your Business Should Take Advantage of
Small businesses have a limited budget and fewer resources, which means they absolutely have to optimize their marketing strategies. When you have less to work with, you have to make the most of what’s available. That’s why it’s important to...
How a Weak Name Can Diminish the Value of your Brand
When you are brainstorming the perfect name for your business, you may find that certain people will tell you not to worry about your business name because they believe they lack any tangible value. These people believe that names are...
Small Business Branding: Do’s and Don’ts
After you’ve done everything to get your small business up and running, there comes a time when branding steps up on the stage. We probably don’t have to go into too much detail explaining why quality branding makes all the...
How to Grow Business Using Social Media Marketing Effectively
If you have a business, one of the most important plans to improve your business is marketing. There are many ways in marketing. Today, social media marketing becomes the most popular option. It is a technique of marketing where you...
How did Hipsters Become a Brand?
It’s funny how hipsters can be simultaneously objects of ridicule and desire, associated with the new and hip, and also with the most absurd form of consumerism. Have you ever wondered why do we call them hipsters? The earliest known...
Are Causes Becoming a Lost Cause for Marketers?
One of the hottest topics in marketing in recent years has been the effectiveness of brand purpose and corporate social responsibility (CSR) on sales. Although there is strong evidence that consumers do prefer to spend money on goods and services...
Do You Know Who Are Brand Ambassadors?
It has never been easier to promote your brand than it is today. The internet is the world of possibilities, but it is sometimes hard for people online to know what is real and what just another digital hoax is....