Category: Marketing
RateMDs Review Removal: Can a Doctor Get a False Review Removed?
As the CEO of Reverb, I spend most of my day fielding calls from physicians who are staring at a screen, heart rate spiking, because of a one-star review on RateMDs. Let’s get one thing straight: I have been doing...
What Does Suppression Mean in Reputation Management? A Deep Dive
In the digital age, your online presence is your modern-day resume, credit report, and handshake rolled into one. For founders and executives, a single negative article can jeopardize a funding round, derail a partnership, or haunt a career for decades....
How to Scale Reputation Management: Keeping Review Replies On-Brand Across Multiple Clients
After 11 years in agency operations, I’ve seen the same scene play out in every account team’s office: A junior AE is panic-typing a response to a one-star review for a high-stakes client while drinking lukewarm coffee. They’re trying to...
How to Audit an SEO Agency’s Organic Visibility: A No-Nonsense Guide
If you are looking for an SEO agency and their own website doesn’t rank for anything beyond their own branded search terms, close the tab. You are about to be sold a dream by a "full-service digital partner" that hasn't...
What is the Safest Way to Ask Customers for Reviews on Google?
After twelve years in the trenches of reputation triage, I’ve learned one thing: companies treat their digital presence like a fire department—they only call for help when the building is already burning. I spend half my week looking at "page-one...
Consumer Fusion 55 Score: Should You Avoid Them? An Honest Breakdown
If you are a multi-location business owner or a marketing director, you have likely heard the sales pitch: "We can fix your online reputation." Often, those conversations include a proprietary ranking or a metric, such as a Consumer Fusion 55...
What Does Ongoing Reputation Monitoring Include After Content Removal?
If you have ever fought the uphill battle of removing damaging content from the web, you know the feeling of relief when that final URL drops off the search engine results page (SERP). Whether it was a defamatory blog post,...
That Moment Changed Everything: Expanding Business Profiles Beyond Google
That Moment Changed Everything: Expanding Business Profiles Beyond Google How a Regional Coffee Chain Lost Foot Traffic by Relying Solely on Google When Brew & Branch opened its first shop it leaned on Google Business Profile for everything. The owners...
Everyone thinks paying the IRS in full is the only responsible choice. Reality check: that is not always true. Here’s what experienced tax professionals reveal.
Everyone thinks paying the IRS in full is the only responsible choice. Reality check: that is not always true. Here's what experienced tax professionals reveal. When faced with an unexpected tax bill, many people assume the only sensible answer is...
Everyone thinks estimated taxes are optional until April. Reality check: waiting to settle tax bills at year-end leads to penalties, surprise liability, and avoided financial planning. Here’s what years of advising freelancers and small business owners reveals.
Everyone thinks estimated taxes are optional until April. Reality check: waiting to settle tax bills at year-end leads to penalties, surprise liability, and avoided financial planning. Here's what years of advising freelancers and small business owners reveals. Why many freelancers...