The outdated inventory model that is still the base of manufacturing in the fashion industry has a lot of flaws that are becoming an interesting topic for discussion in the modern world of fashion and beyond. Overproduction and overstocking that are connected with pollution are consequences of the use of the conventional production model. To fix these issues, and improve fashion industry processes, brands are starting to practice on-demand production.

What is on-demand production?

On-demand production is a model that means that merchandise will only be produced when the buyer requires it. In the fashion industry, custom clothing is beneficial both for customers and for brands. Overproduction is in the past, and brands are cutting costs in many ways. This is also an ethical business model since there is less pollution by manufacturers. From customers’ perspective, they feel heard, are more satisfied, and can adjust their fashion choices to their specific needs. 

Made to order: A more ethical alternative

As we mentioned before, this production model introduces us to ethical fashion. Since there is no production without order, the energy is reduced, as well as the pollution of shipping stock that will not be used. Since brands are producing only goods that have already been sold, there is less wastage. There is also less need to rush and find ways to save time, therefore there is less danger of brands reaching out to unethical solutions such as producing in unregulated factories. Although this model is slower when it comes to the production and delivery processes, this solution actually provides brands with faster profit opportunities.

How this production model affects the quality of products?

Since the on-demand production model means also a longer production schedule, these products are usually of higher quality than products that are made within the conventional production process. It is important for both designers and manufacturers to have the time they need to ensure that their products are of the highest quality possible. This model also makes it possible for brands to keep in touch with the most popular styles and changes that are sculpturing the fashion scene.

Less pressure on manufacturers and designers

Manufacturers in the fashion industry are usually under a lot of pressure during periods of seasonal changes. Also, brands do not focus on quantity anymore, and there is no need for manufacturers to deal with the required numbers. Designers are also not under pressure while trying to understand the current demand and to incorporate the most popular elements into the seasonal fashion lines. They have the opportunity to communicate directly with the customer through their order and get the base for their designs from them.

Technologies for adopting the on-demand production model

As a modern solution, the on-demand production model relies on technology to support the idea and make it possible. This is what brands get by using Unmade, which is an operating platform that helps brands to connect demand to production. By using software that Unmade presents and offers, brands and designers are in control of their products, which is very important for the final result.

By shifting to this production model, companies will avoid excess inventory and will be able to offer their customers exclusive shopping experiences. This positively affects profitability and makes it possible for businesses to generate positive cash flows before starting production since items are usually paid in advance. This green and profitable solution is exactly what the fashion of today needs.

Posted by Elaine Bennett

Elaine Bennett is an Australian-based digital marketing specialist focused on helping startups and small businesses grow. She writes hands-on articles about business and marketing, as it allows her to reach even more people and help them on their business journey.