Online marketing is a big part of tech companies’ success and growth. Marketing can help you stand out from the crowd and build your business.

There are many online tools out there for tech companies to choose from, but we’re going to focus on the ones that have been around for a while and are still popular.

Here are some of the best online tools for tech companies to consider.

1. Analytical tools

Analytics is an essential part of optimizing any online business because it provides valuable insights into how people interact with your site, what they like about it, where they come from, what pages they visit, and much more.

·   Google Analytics

Google Analytics is a free tool that provides you with detailed analytics on how customers interact with your site, such as where they came from, what they clicked or didn’t click, and more.

You can also use Google Analytics to track organic traffic, which means visitors who arrive from search engines or other sites in addition to yours. In short, it can help you learn more about your visitors and their behavior.

·   Mix Panel

Mix Panel offers real-time data about how your customers interact with your website, including their actions and behaviors across devices; what pages they’re looking at; how long they’re spending on each page; which channels have brought them there; and so on.

This data helps you understand what parts of your site need improvement and which ones are working well for you already.

·   Adobe Analytics

Adobe Analytics gives you access to all of the data that Adobe collects about your website – including visitor stats, social media updates, user behavior patterns, and more – so that you can see at-a-glance how people are using your website.

2.   Writing Tools

·   Jasper AI

Jasper.ai is a tool that can help you write more effectively and efficiently. It can give you suggestions on how to improve your work based on the language you use and the words that you use in it.

It has a built-in knowledge base, which includes synonyms and other related phrases. It can also recommend the best way to express yourself in a write-up or any other situation where you need to communicate clearly and effectively with others.

·   Rephraser

Rephraser.co is a website that lets you rephrase paragraphs using its online paraphrasing tool.

When it comes to paraphrasing text, you can choose from various topics, including Business, Marketing, Law & Legal Writing, Education & Academia, News & Media Writing, and Science & Technology Writing.

The tool has the ability to paraphrase text efficiently, regardless of which subject you choose.

Simply enter the text into the box provided on the home page and click “Paraphrase”. Once you’ve finished paraphrasing your own version of the paragraph, take a bird’s eye view of the output to make sure it doesn’t contain any errors.

·   Grammarly

Grammarly is a grammar-checking tool that uses natural language processing (NLP) technology to identify errors in your writing so that you can fix them immediately.

Once you upload your write-up, the tool will examine the entire text to find errors, typos, and areas where further improvements can be made. Once done, you will see a detailed list of suggestions that can help make your writing clearer and more cohesive.

You can correct things in a single click and take your writing to the next level. As a tech company, you should not publish something with typos or childish mistakes.

That’s why it is crucial to ensure the flawlessness of your copy before it goes live on your social media pages or elsewhere on the internet.

3.   SEO Tools

There are many different tools that can be used to optimize a website and attract visitors from around the world.

Nowadays, SEO is considered to be the most important tool for any online business. SEO is the process of increasing a site’s visibility in search engines, which leads to more visitors and customers.

The right SEO tool will ensure that your site is seen by potential clients and customers, as well as increase its ranking in search results.

·   Ahrefs

Ahrefs is a tool that helps you analyze the ranking of your website in Google. The tool includes backlink analysis, domain auditing, and competitor research.

You can also use the link analysis feature to discover new domains linking to your site and how many links they have.

Furthermore, Ahrefs is a great tool to use if you want to optimize your website for a specific keyword. It is considered to be a good resource for keyword research and content analysis.

You can track your competitor’s keywords, how they rank, and what keywords they rank for so you can see where they’re getting traffic from.

It also includes a keyword planner to help you develop new keyword ideas based on your competitors’ top-ranking keywords.

·   Google Search Console

Google Search Console is a free tool that you can use to check all of your site’s search traffic statistics, including how many people are clicking on your ads and where they’re coming from.

You can see which keywords are driving traffic to your site at any given time by looking at your keyword performance report. As a result, you can plan a better optimization strategy to take your online presence to the next level.

·   Semrush

Semrush is a tool for competitive intelligence and market research in digital marketing.

It provides real-time insights into organic search engine results (SERPs), organic social media results (OSRs), paid search advertising, affiliate marketing, and other online activities such as email marketing campaigns and display advertising networks.

Posted by Elaine Bennett

Elaine Bennett is an Australian-based digital marketing specialist focused on helping startups and small businesses grow. She writes hands-on articles about business and marketing, as it allows her to reach even more people and help them on their business journey.