All posts by Emma Miller

How Different Generations Consume User-Generated Content

Marketers are likely to have headaches trying to focus their marketing campaign on certain generation group of consumers. When it comes to user-generated content (UGC) it is difficult to organize a marketing campaign and design a good product placement and...

/ March 24, 2017

Best Ways To Develop A B2B Social Media Strategy for Google+

Google+ still hasn’t reached the stardom of Facebook or Twitter, but it has a big potential to become an important means of communication. However, Google+ has changed and the way we use it needs to change accordingly. Nowadays, this social...

/ January 26, 2017

How did Hipsters Become a Brand?

It’s funny how hipsters can be simultaneously objects of ridicule and desire, associated with the new and hip, and also with the most absurd form of consumerism. Have you ever wondered why do we call them hipsters? The earliest known...

/ October 25, 2016
thats-our-name

Do You Know Who Are Brand Ambassadors?

It has never been easier to promote your brand than it is today. The internet is the world of possibilities, but it is sometimes hard for people online to know what is real and what just another digital hoax is....

/ July 19, 2016
managers

Building Trust between Managers and Employees

Although most people emphasize the importance of trust between companies and their customers, there is another very important relationship that also has a strong impact on company’s business. Employees are company’s most valuable asset and building trust between them is...

/ May 9, 2016

Panama Papers Leak: Summary

Compared to Panama Papers, famous leaks such as the 2010’s WikiLeaks (1.7 GB), 2015’s HSBC files (3.3 GB) and even the massive Offshore Secrets leak from 2013 (260 GB) look microscopic. The leak from Mossack Fonseca, one of the biggest law...

/ May 5, 2016
brands

Brand 101: The Beginners Guide to Branding

As the time goes by, it is becoming increasingly hard to have any kind of serious business-related conversation without mentioning the word “brand.” As a matter of fact, you will probably hear it a lot more times than price, customer...

/ December 21, 2015

Right Place And Right Time: Social Media Posting Schedule

Although in the beginning social networks were used for staying in touch with important people in your life and for stalking your ex partners, entrepreneurs and marketing managers quickly realized their promotional value. Social networks also adapted big time to...

/ June 23, 2015

How Hard Will Google’s April Update Hit Your Business

  There’s been a huge increase in the number of internet users who use their phones to surf the web. In some countries like India, Saudi Arabia or DR Congo mobile usage has taken over the lead, while on a...

/ April 12, 2015