Top 5 Financial Mistakes Small Businesses Often Make
Finance is considered to be the backbone of startups. Without small business financing, no business can expand its operations or even survive in the market. Yes, everything ends up at the startup budget. In order to launch a successful small...
SMART Objectives – Making Your Startup Marketing Successful
When planning a marketing campaign for your startup, one of the most important things to do is to define the objectives precisely. One of the most popular ways to do this is by using the SMART method, first introduced in the...
Stop Wasting Money by Avoiding These Marketing “Sins”
The Internet is a lucrative marketplace. It's as if the world's population of potential buyers has been filtered out and placed in this one arena. These days, the Internet does more than just bring information to users’ fingertips. It now...
When You Are Smarter Than Your Boss
When you joined your current employer, you were bent on making a difference. You have already done your research, identified the problem areas and you are now burning with new ideas and solutions. After some time, you begin to realize...