Different studies have proved that when any clients’ special day, for example, a birthday, rolls around, sending some personalized birthday wishes or gifts can make them feel special as well as appreciated. On the other hand, such types of acts will go a long way and help the companies to create a huge base of loyal customers. Some market studies say birthday email with some surprising offers has witnessed around 480 percent increased transaction rates. This can help the companies to make more than 300 percent revenue than normal email marketing. 

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Some marketing experts also suggested using email marketing to make your business run comfortably during the pandemic with a great success rate. Do you know what makes such a thing special? Well, it is all about personalization. 

Why A Perfect Personalization Message Drives Loyalty Among the Customers?

In simple words, the primary aim of personalized email marketing is to effectively engage as well as communicate with the target customers. By sending them personalized birthday wishes, you can make them feel special. They will think that you care for them and always try to understand their requirements. 

The reason why personalization drives better customer loyalty is that such things are developed considering some emotional factors, and that, in turn, can help you in creating a robust client-company relationship. 

  • Reciprocity

When you think out of the box and do something good for others, they will try to return your favor and will keep your company name in mind. 

  • Trust

By catering a unique and personalized experience to every client, your clients will be able to feel like you are here to satisfy their needs. You always keep their interests in mind.

  • Commitment

Perfectly personalizing a birthday message can take a lot of time as well as effort. By doing this, your customer can feel that your brand cares about the clients. 

Why Should You Send Personalized Happy Birthday Wishes to Your Clients?

Remember that expecting a desired level of loyalty from your clients can be very tricky as they pay attention to all the tiny details that can make a huge difference between your competitors and you. As the competition level is increasing, you need to show your clients that they are an important part of your business. 

If they are happy, they will automatically become loyal to your brand. As a result, your sales will increase. Birthdays are an ideal occasion as most people keep their eyes on the wishes, so they will surely go through the message. Creating a good communication strategy with your customers can enhance your interaction level. Besides, they will shape up the happy moments on the right dates.  

How to Send Personalized Birthday Wishes?

Such types of messages can be very efficient. All you need to do is send an effective birthday message to your company and a call to action. The perfect technique utilized by marketing professionals is to drive the clients to reach the point-of-sale stage and provide them with a gift voucher or discount codes. 

Well, there is a lot of text message reminders apps you can use for this. Just find the best one that will match your requirements, and you can begin establishing a special engagement with your valuable clients. 

While creating a message, you should also consider different factors such as your client’s special preferences, birth date, general availability, and more. Understanding such details will help you to understand the buyers’ persona. Besides, this can also boost up client loyalty. 

Surprise Your Clients and Increase Loyalty

  1. Use creative coupons, or how about an unusual timing

Most of the time, clients on their birthday get a 10 percent coupon. Well, you can make it more special and make them loyal by offering an additional 10 percent off. If you are planning to offer your clients a discount, then don’t forget to add some personal elements. With a loyalty program, you can unlock unlimited possibilities. For example, you can add loyalty points multiplied by the age, birth year, and date. “Congratulations for turning 22, Thomas! We want to make your day special and memorable, so here are 220 special loyalty points for you!” 

  1. Special limited time offer

You can take advantage of this opportunity and send them some unique and time-sensitive promotions and deals. Want to create urgency? Create the message in such a way that they will feel that they have a few days or hours to claim the offer. For example, “Happy Birthday, Peter! Claim your special offer until the end of January at our site and enjoy your day!!”

  1. Reward Campaign

Want to increase customer loyalty using birthday wishes? Well, you can surprise your clients with a reward campaign. As per the experts, double-point rewards birthday messages work as they are connected to a purchase. Your clients will earn double points, but you aren’t giving away any free items. Sometimes, you can also offer a free shipping offer to your clients if you think a double-point campaign is not feasible for you. 

  1. Send a message with a gift 

No matter what, a physical gift will never fail to impress someone. You can send a special gift wrapped up in a unique gift box with a personalized message. This effort will make your clients stick with your company for a long time.

  1. Sometimes experimental rewards 

Well, experiential rewards can be costly, so you should not use such rewards for all your clients. But this is something that you can use for your regular customers. You can also create an interest club and offer some incentives that will allow the clients to choose from available birthday gifts. 
People feel better when they get attention. Apply these methods, and you can create some of the best birthday wishes that can increase your client loyalty. Don’t forget to use email marketing campaigns. There are some tools that you can use to send automated birthday messages by programming the task. You can learn more about this tool, that I find trustful on this site.  Besides, this will take the customer experience to a whole new level. 

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Elaine Bennett
Elaine Bennett is an Australian-based digital marketing specialist focused on helping startups and small businesses grow. She writes hands-on articles about business and marketing, as it allows her to reach even more people and help them on their business journey.

Posted by Elaine Bennett

Elaine Bennett is an Australian-based digital marketing specialist focused on helping startups and small businesses grow. She writes hands-on articles about business and marketing, as it allows her to reach even more people and help them on their business journey.