Best Software Systems for Small- to Medium-Sized Businesses
The most successful small- to medium-sized business owners are accustomed to doing more with less. Resources are limited and revenues aren’t guaranteed, so business owners in this range aren’t blessed with the enormous staffs and deep pockets of the world’s...
Customer Analytics: Not Just for Big Business
With technology playing a large part in practically every aspect of a person's life, it comes as no surprise that good technological knowledge and practices can make or break a business. When you think of the term "customer analytics," you...
For Online Lead Generation, You Get Few Second Chances
In reviewing data from more than 300,000 validated online sales leads from multiple companies, we discovered something surprising: 84 percent of the leads were generated on the first website visit. If marketers behind lead generation websites are expecting to win...
10 Social Media Mistakes You Are Making
Social media is a very effective tool for marketers, though, there are plenty examples to be found of businesses and companies who have no idea how to properly maintain their social channels. We’ve listed 10 of the most common social...
How Banks Analyze Companies for Loans
Since banks' profitability is partly determined on how well they analyze corporate loan applications, the review process is quite relevant to risk management. To help the bank determine company viability and capacity to repay a loan, many financial, operational, market...
8 Ways to Avoid Entrepreneur Burnout Syndrome
Entrepreneur Burnout Syndrome or EBS for short is a growing epidemic in the business world. Thousands of startup and SMB owners face it each and every day. Failure to recognize the signs is a big part of the problem for...
Salesforce Productivity as a Key to Growth
Salesforce or a sales team is a central pillar for a company. A weak or de-motivated salesforce can impact company’s performance and growth badly. In order to grow smoothly, each company needs to take care of every personnel of sales...
Social Media: How One Tweak Changed My Small Business’ Game Play
Tweaking something on social media is confusing you, right? I have wondered that myself. I kept on asking how and what should I do on my social media to keep my business' game plan going. I signed up for free...
5 Ways To Keep Staff Happy And Motivated
With the economy still far from perfect, it is extremely important for businesses and companies of all sizes to have employees who are happy and productive. Start-ups especially need to get the most out of their employees to give them...
Top Tips for Onsite Optimisation
In an increasingly competitive digital market, having a great website is quite simply not enough. Search engines aren’t human; they don’t interpret your website in the same way as potential clients do, so you need to make sure that your...