How to Outsmart Your Competitors in 2020
Every day, new businesses launch, and others close. Even if you don't have a ton of competition, that could change at any moment. It's vital to know who your challengers are, what they do well and what you do better....
Is Your Small Business Creating the Best User Experience?
Every year, creating a strong user experience (UX) becomes a bit more difficult. Technology shifts and other companies introduce new, more personalized processes that raise expectations. As a small business, it's sometimes hard to keep up with the best...
12 Marketing Strategies Your Business Should Take Advantage of
Small businesses have a limited budget and fewer resources, which means they absolutely have to optimize their marketing strategies. When you have less to work with, you have to make the most of what’s available. That’s why it’s important to...
The Tech Tools That Make Your Small Business Run Better
As technology evolves and improves, so does the ability of your small business to run better. With the right tools, every aspect of your business can be streamlined, from customer communication to file sharing. That must be why so many...
Using the Cloud for Your Small Business
There are many trends in business that companies adopt to improve their operation, from artificial intelligence to blockchain technology. However, one that is getting increasingly more popular, seemingly by the day, is using the cloud. The cloud is taking over...
Importance of Compliance in Business
Taking the proper steps to meet your business’s legal obligations may seem like a no-brainer for your management team; however, if you only fulfill the minimum requirements, you could miss some great opportunities. Understanding why certain laws, regulations, and rules...
How eCommerce businesses can prepare for Black Friday and Cyber Monday
Black Friday and Cyber Monday are events firmly marked in the calendars of many eCommerce store owners. Managing, running and performing effectively during this busy time requires a lot of time, patience and commitment. Each year, more and more shoppers...
5 Ways to Increase Engagement on Facebook
We’ve all heard it: ‘organic reach is dead’. After Mark Zuckerberg announced early in 2018 Facebook would be slashing organic reach on Facebook business pages to ‘improve user experience and help Facebook users make more meaningful connections with their friends...
Best Pricing Strategies for Online Retail
Online trading is a huge market and is expected to continue to grow in the upcoming years. You can sell nearly anything in online retail, including an endless array of different products or services. Selling online is often much easier...
5 Simple Tips to Create a Millennial-Friendly Hiring Strategy
More and more millennials are entering the workforce. A study by Gallup revealed that by 2025, 75% of the workforce would be millennials. That apart, millennials form a population of 95 million! Organizations often find themselves asking the question "What do millennials...