10 Tips For Starting A Small Business That You Haven’t Heard
When you start the process of starting a business, you'll find plenty of information online. You've likely heard the same core advice again and again: build a business plan, understand your taxes, etc. While those overarching recommendations remain the same...
9 Digital Marketing Strategies That Offer Value To Customers
Digital marketing has become a necessity of today. Irrespective of your business or industry’s size, digital marketing is the best way to grow and develop. Customers are the backbone of any business as they are vital for increasing revenue and...
Four Benchmarks the Distributed Workforce Should Follow
The COVID-19 pandemic has put distributed work into the spotlight, even though it has existed for years. Many people have been working off-site at least once a week well before the pandemic appeared. The numbers are now increasing and PwC...
8 Actionable Tips to Grow Your Website Traffic Through Social Media
Social media has been nothing but revolutionary in transforming our lives in the past couple of decades. Social media is, no doubt, the most powerful and influential tool available today. Around 45% of the world’s population is active on social...
How to Maximize Your Freelance Rates: Strategies that Work
Don't sell yourself short. Learn how to charge top-dollar for your project work and increase your take-home pay. Scale Up to High-Paying Projects Whether you call yourself a freelancer, a contractor or a consultant, doing project-based work is a great...
4 Strategic Ways To Hire A-Player New Graduates
HR companies and research centres around the world have wondered about the secret formula for attracting top talent to companies that rely on innovation and creativity. They usually mention the following mix: However, some of these strategies have become obsolete,...
5 Ideas for Modernizing Your Employee Onboarding Strategy
Modern times have become unpredictable. How we interact with our fellow employees, hire new people and even tackle day-to-day operations may be done remotely or in fresh and exciting ways. If you want to attract top candidates, your employee onboarding...
Why You Should Build a LinkedIn Profile
During University you may have half-heartedly created a Linkedin profile, quickly pasting some work experience and adding a photograph for your page. However, once you graduate you will suddenly realize how useful Linkedin can be. When applying to jobs most...
Segmentation Strategy that Works for Small Businesses
Small-to-medium businesses (SMBs) may be small by name, but they make up 90% of all businesses. This large proportion of businesses know just how hard it can be to maintain a successful brand; it requires passion, self-discipline, and leadership. It...
6 Things to Consider When Expanding a Business
When a business has reached a point where it’s going steady, and the income is regular, the next natural thing to do is to expand to the next level. However, expansion poses a dilemma for most business owners. The thought...