Category: Management
How a Weak Name Can Diminish the Value of your Brand
When you are brainstorming the perfect name for your business, you may find that certain people will tell you not to worry about your business name because they believe they lack any tangible value. These people believe that names are...
9 Things to Consider Before Attending Your First Trade Show
For any size business, attending a trade show can be an incredible way to gain visibility, as well as interact with potential customers. It’s an excellent place to show-off or demonstrate new products, too. While the conference will play out...
Ensure Positive Team Spirit in Your Employees
In theory, a positive team spirit is a result of an individual effort of all employees, however, in order for people to really start trying, they need to have a strong enough incentive. In theory, this may sound all wrong,...
How to Organize and Schedule an Online Sale for e-Commerce
The rules of announcing a sale have changed since your e-Commerce store is now “open” to the world. You can reach a nearly infinite amount of potential customers from your laptop. There is no limit to how many people can...
Steps to Take When Starting a Business
Venturing into the business world is a bumpy ride. Not only do you have to pull your socks up but you also have to make sure you have your mind firmly set on success. Needless to say, there is very...
How to Develop an Employer Branding Strategy
There’s nothing more important for a company than its employees. They are the driving force behind the success you make and attracting the best and the brightest should be your goal from day one. Employer branding is the key to...
How Recruiting Strategy Affects Business Growth
Modern businesses constantly try new things to attract only the best employees for their companies. Employees who are engaged, productive and well organized are able to accomplish any task and overcome any obstacle that stands in their way. It's, in...
10 Key Strategies for Successful Entrepreneurship
There are many of us out there who dream of becoming an entrepreneur. If you’ve finally decided to act on it and start your own business, you’re on the right path. However, it takes more than a good business idea...
Essential Steps to Managing Small Business Growth
Small businesses are always pressured by competitors to expand and grow beyond their initial customer base. That’s the only way to stay competitive and it often requires business owners to reconsider what the main goal of their enterprise is. This...
Under Pressure: How Bad Hiring Sinks Venture-Backed Startups
A lot of startups believe that the more money they raise, the higher the chances of success for their company. Counterintuitively, this is wrong. “The amount of money startups raise in their seed and Series A rounds is inversely correlated...