If you are looking for an advertising medium that will help you get more leads, then this blog is meant for you. This is because it was written by one of the leading design agencies to help people make the right decisions when it comes to advertising.  

I am sure that you have heard constant rumors that traditional advertising media is not effective in today’s world because of the advent of technology. Even though traditional advertising media is not as effective as it used to be, there are still many options in traditional marketing that can help you get more leads. This is because traditional marketing media can help you create a successful marketing campaign. 

One of the traditional advertising media that works even during the boom of digital marketing is hoarding. What makes hoarding a good advertising medium is the fact that it has the potential to make your message reach a wider audience and bring back amazing results. 

But what are these hoardings? Hoardings or billboards as they are known in the US are huge posters that are usually mounted on highways, on top of buildings, near bridges, or in busy chowks. In the past, professional painters would paint hoardings and it would take them many days to finish painting one hoarding.  

Just imagine how many days it takes to paint hoardings that can be used across a town or a city. The good news is that with digital printers the job no longer has to be done by painters and you can get your hoarding within the shortest time possible regardless of the size of the hoarding you need. Our company has a high-quality digital printer that can execute printing services in the best way possible. Here are the major reasons why you need to consider using hoarding as an advertising medium: 

1. Hoardings Cannot Be Ignored 

The sheer size of hoardings makes them dominate people’s minds. Since they are very huge, people cannot ignore them when walking or driving by them. People have to glimpse at least half of the message on a hoarding whenever they walk or drive by a hoarding.  

Research done by advertising agencies shows that more than 50% of people who saw an ad on a hoarding remember the catchphrase on the hoarding. When you use an experienced hoarding designer like ImagegroupUK you can be sure that your message will be bold and eye-catching. If you compare the figures with digital marketing, whose engagement rate is between 1 to 3 percent, you will realize that ads on hoardings are more effective. 

2. Hoardings Can Help You Reach a Wider Audience 

The main reason why people advertise is to reach their target audience. And one of the best ways to achieve this is to print your advertisement on a hoarding or hoardings. Apart from helping you reach your target audience, hoarding will enable you to reach people of all age groups, genders, and classes, especially the upper class and the middle class.  

Keep in mind that the upper class and the middle class have a higher purchasing power. Even if your hoarding is meant for a niche target audience like senior citizens for example, and youngsters see your ad, they will tell their elders at home about the ad. So, when you advertise on a hoarding, you will reach people you may not have reached with other marketing options.  

3. With other marketing options, you will have to reach out to the leads

It is rare to see leads coming to you by watching your video ad or a pop-up ad on Google. However, with hoarding, leads will come to you when they see your ad. There are many instances where customers call or visit a business after seeing a certain business advertise on a hoarding or hoardings.  

In fact, all of the online sales companies such as Flipkart and Amazon know the importance of hoardings and grab the attention of their target audience. The design of a hoarding will determine the impact that an ad will have on the minds of those who see it.  

People’s attention spans are now shortened and only graphics or visuals can grab their attention. As such, it is good to ensure that your hoarding design has short catchphrases and a clear call to action. This will make it easier for a customer to come to you directly without having to deal with a middleman.  

Hoarding advertisements generate quality leads that can be converted into sales. You can either choose the traditional hoarding with one message printed on it or create different hoardings for different locations to personalize your message. You can also choose creative hoardings with 3D objects which can attract the attention of those who see them.  

A new innovation when it comes to billboards is digital billboards which allow you to create many messages and display them in a well-timed loop.  

As you can see there are many benefits of hoardings. Besides, they are affordable and save money as they can stay for a minimum of 4 weeks and a maximum of 12 months. This is the major reason why real estate developers like advertising on hoardings.

Posted by Elaine Bennett

Elaine Bennett is an Australian-based digital marketing specialist focused on helping startups and small businesses grow. She writes hands-on articles about business and marketing, as it allows her to reach even more people and help them on their business journey.