Tag: marketing
7 Steps to Launch a Profitable Online Course
If you are thinking about launching your own online course business, you should know that this is the best time for it. Why? Well, there is no doubt that online education is the future of education. According to the World...
What to Include in a Marketing Strategy
The marketing strategy should always be built upon market analysis. The purpose of this document is to describe how your business fits in the current market and what actions you can do to improve its position. You can’t write a...
The Importance Of The First Email
You only get to create a first impression once (obviously), so you’d better make the attempt count. As Malcolm Gladwell, the author of Blink: The Power of Thinking Without Thinking, says, “Buyers make most decisions by relying on their two-second...
9 Ways to Grow Your Customer Base as an SMB
After you have survived the startup years and raised a successful business, it is only natural that you want your small company to grow beyond its current status. There are many ways and methods to increase the stream of interested...
How Important Is Instagram in Branding
Instagram app has been targeting the mobile users since its launch. It allows them to take photos with their phone, use filters to customize and personalize them and share them with their friends. This plain and simple functionality has won...
4 Ways Marketing Brings Success to Your Business
Every business starts out with an idea, but without good marketing, you can't expect success to come knocking on your door. Let's be honest, in order to truly capture the attention of a target audience, a business must strive to...
Underrated Marketing Techniques that Still Get the Job Done
Wherever you look these days within the marketing ecosystem, you see and hear laudations for the most revolutionary, disruptive, paradigm-shifting marketing techniques that "will forever change how we see marketing". Then, you start looking a bit closer and, soon enough,...
3 Growth Hacking Strategies to Start Using Today
A Growth Hacker is someone whose true North is Growth. ...
How did Hipsters Become a Brand?
It’s funny how hipsters can be simultaneously objects of ridicule and desire, associated with the new and hip, and also with the most absurd form of consumerism. Have you ever wondered why do we call them hipsters? The earliest known...
Are Causes Becoming a Lost Cause for Marketers?
One of the hottest topics in marketing in recent years has been the effectiveness of brand purpose and corporate social responsibility (CSR) on sales. Although there is strong evidence that consumers do prefer to spend money on goods and services...