All posts by James D. Burbank

James D. Burbank has worked for years in traditional as well as online marketing. He has worked in Central Asia, Europe and Australasia for years, helping US-based companies exhibit at trade shows in those parts of the world, among other things. He’s been on the ground for years and for the last few years, he has also been working in online marketing. James is currently on well-deserved hiatus and blogs about his experiences, the stuff he’s learned and more. Business and marketing all the way. He is also a father of two and a huge Utah Jazz fan.

Executive Assistant

How To Be A Successful Executive Assistant

It is no big a secret that having a capable assistant is necessary for an easier and well organized work. Every successful boss knows this and is very careful when choosing and keeping one, paying special attention that their professional...

/ January 12, 2015

Dealing With Impossible Deadlines

  Someone once claimed (the internet says it’s Castaneda not the Buddha) that the trouble is that we think we have time. Some of us are more relaxed with time than we should dare perhaps, but also many of us...

/ January 3, 2015
DIscount

Marketing Experimentation And Offering ’Smart’ Discounts

Even though modern marketing tools are accessible to everyone nowadays, due to bad marketing decisions a lot of sales promotions turn out to be counter-productive. Marketing is defined as the methodology of communicating the value of a product/service to customers,...

/ December 19, 2014
Content Marketing

Effective Content Marketing Tactics and Predictions for 2015

The magic of content marketing is that it changes all the time and the ways that people use to control the traffic that comes to their site are amazingly creative. In simple words, it is all about playing this big...

/ December 9, 2014